Earnest Sewn

is a denim and clothing brand that sets itself apart by consistency in concept and strong lifestyle identity, as well as our overwhelming commitment to the product and brand. The Earnest Sewn design principle is literally translated as ‘product sewn in earnest’. In staying true to this we incorporate pride in workmanship and commitment to authenticity.

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Brand Concept

Our concept lies in the idea of mixing the Japanese beauty aesthetic of Wabi-Sabi, with denim’s Americana past. Those who find Earnest Sewn in their local retailer will have found a line clothing made from soft layers, baby alpaca, Japanese and Italian fabrics that reflect an unprecedented commitment to quality and individual style. They’ll also find and unwavering appreciation for denim, clothing and the fading mystique of American ingenuity and craftsmanship. Each piece of Earnest Sewn is handcrafted to perfection, the end result, a product of our obsession.

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+49 (0) 211 / 569 216 77


Earnest Sewn looks back on an unbelievably story of success. Since 2006 we are capturing the fashion industry in Europe. We are having big visions for the future. We see our chances, we take our chances.

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